SEO & AEO Audits and 12-Month Marketing Strategy
Find out exactly where your business stands in Google and in AI search — then get a written plan for what to do about it. Powered by Rank Ledger, an AI marketing intelligence platform, and available to any business I work with.
SEO / AEO Audit
12-Month IMC Strategy
Search changed. So did the strategy.
A good website gets you found. Staying found — in Google, in the AI tools people now ask instead of Google, and against your competitors — takes measurement and a plan. So I partnered with Rank Ledger, an AI-powered marketing intelligence platform that produces agency-grade SEO/AEO audits and full 12-month marketing strategies in days instead of months, at a fraction of agency cost.
It means the businesses I build sites for can get real strategic work — competitor intel, keyword demand, budget planning, a written roadmap — without hiring an agency to produce it.
What’s AEO? Answer engine optimization — whether ChatGPT, Perplexity, Gemini and Google’s AI Overviews can find you, understand you, and name you when someone asks for a business like yours. Most sites have no structured data and nothing for an AI engine to cite. That gap is measurable, and it’s fixable.
Two deliverables, flat pricing
SEO / AEO Audit
A scored, evidence-based audit of your site across eight pillars, plus a prioritized fix list. Delivered as a branded report you keep — act on it with Rank Ledger, with me, or on your own.
- Eight pillars scored, with sources for every finding
- Live search tests — do you appear for your own services?
- Teardowns of your real named competitors
- P0 / P1 / P2 action list with hours and owners
- 30-day sprint plan and 90-day forecast
12-Month IMC Strategy
A complete integrated marketing communications plan for the next twelve months — 30+ sections covering research, messaging, channels, budget, creative, revenue model and a month-by-month roadmap.
- SWOT, competitor intel and buyer personas
- Messaging matrix and keyword / AI-query demand map
- Channel mix, budget tiers and seasonal calendar
- Content pillars, ad creative and email sequences
- KPI dashboard, revenue model and 12-month roadmap
Both are one-time, flat-fee deliverables paid directly to Rank Ledger. Ongoing execution, if you want it, is quoted separately.
Eight pillars, scored against live data
Every pillar gets a score and the evidence behind it. Anything that can’t be measured without your analytics access is flagged as a data gap rather than guessed at — no invented numbers.
Technical SEO
HTTPS, robots.txt, sitemaps, canonicals, dead URLs, mobile usability.
Indexing & Crawling
What Google has actually indexed, and what it’s quietly skipping.
On-Page Content
Titles, headings, and whether every service you sell has a real page behind it.
Site Performance
Mobile load speed and Core Web Vitals — often the highest-leverage fix.
Schema & AEO
Structured data, FAQ content, llms.txt, and whether AI engines can cite you.
Local SEO & GBP
Google Business Profile completeness, reviews, map pack, NAP consistency.
Off-Site Authority
Citations, directories, backlinks, and where your name isn’t showing up.
Conversion Path
Whether the traffic that does arrive has a clear, tracked way to contact you.
You also get
- The headline finding in plain English — the one thing costing you most
- Live search tests for your own named services
- Side-by-side competitor comparison with threat levels
- Hidden assets — real advantages you have that nobody can find
- A production-ready llms.txt file for AI crawlers
- The full source list behind every claim in the report
Then a 30-day sprint plan
- Week 1 — Technical foundation. Fix what’s broken and measurable before building anything new.
- Week 2 — Hero content. The service pages you’re currently losing outright, with FAQ schema.
- Week 3 — Service & location pages. The structure competitors already proved works in your market.
- Week 4 — Authority & re-measurement. Credentials, citations, and every pillar re-scored against a real baseline.
A twelve-month plan, not a list of tips
Integrated marketing communications means research, audience, message, channel, budget, creative and measurement all built to work together — sequenced across twelve months so you know what happens in month one and what happens in month nine. It arrives as a navigable web document with 30+ numbered sections, built around your real capacity and real numbers.
Research & Position
Where you actually stand before anything gets spent.
- Brand guidelines, voice & tone rules
- SEO + AEO audit summary
- SWOT & positioning wedge
- Named competitor teardowns + gap matrix
- Buyer personas with triggers & objections
Message & Demand
What to say, to whom, and what people are actually searching for.
- Messaging matrix by persona
- Keyword + AI-query demand map
- 12-month SEO + AEO plan by phase
- Recommended sitemap & landing pages
- Google Business Profile audit & checklist
Channels & Creative
Where the budget goes, and what runs in each place.
- Channel mix & tiered budget scenarios
- Seasonal demand calendar
- Google Ads & paid social plans
- Content pillars & 90-day calendar
- Ad concepts, email sequences, print & OOH
Money & Roadmap
What it should return, and who does what when.
- KPI dashboard with 30/90/365-day targets
- Revenue model by service line
- Scope of work & who-does-what table
- Phone & in-person conversion scripts
- Phased roadmap, next steps & sources
Why it’s worth more than $750: this is the document that tells you what not to spend money on. Most small businesses buy ads, posts, or SEO packages with no plan behind them. A strategy this specific — named competitors, real search demand, seasonal timing, budget tiers and a revenue model — is normally a multi-thousand-dollar agency engagement.
Simple, no-pressure process
Reach out
Get in touch with Rank Ledger, or mention it next time we talk and I’ll make the introduction.
Pick your deliverable
The $250 audit, the $750 twelve-month strategy, or both. Flat fee, one time, no retainer attached.
Get the report and a walkthrough
Rank Ledger delivers it, walks you through the findings, and quotes any further work directly with you.
Any business that wants to be found
You don’t have to be a client of mine, and you don’t have to be in Clarksville. I work with businesses across Middle Tennessee and southern Kentucky, and Rank Ledger works remotely with businesses anywhere in the country.
- Contractors, trades and home services competing in the map pack
- Professional practices — legal, medical, financial, appraisal, insurance
- Retail, restaurants and studios living or dying by local search
- Multi-location businesses with no pages for the places they serve
- Anyone already spending on ads without a written strategy behind it
Common questions
Anything not covered here, just ask — or bring it up on the intro call.
$250 for the SEO/AEO audit, $750 for the 12-month IMC strategy. Flat, one-time, paid directly to Rank Ledger. No retainer and no obligation to buy anything after.
Free scans hand you a generic score from one tool. This scores eight pillars against live search data, runs real search tests for your own services, tears down your named competitors, and gives you a prioritized fix list with hours and owners.
No. It’s open to any business, whether your site is with me or not, and wherever you’re located.
Rank Ledger produces and delivers the audit and the strategy. If the fixes involve your website, I can implement them — that part stays with me.
Audits come back in days, not months. The 12-month strategy takes longer — it includes competitor research, personas, demand mapping, budget scenarios and the full roadmap.
Want to see where you stand?
Reach out and tell them what you do and where you do it. They’ll confirm scope and pricing before anything starts.